Based on interviews with 100 wealthy people, this is the first major UK study of the rich and their charitable giving patterns. The book explores their motivations for giving, for not giving, what fundraising methods work for them, how they decide the level of their giving, and why the give in the first place. Essential reading for fundraisers, charity chief executives and anyone with an interest in charitable giving by the ‘UK’s leading expert on major gift fundraising’ (Professional Fundraising).
"Everyone who seeks partnerships with the wealthy and wishes to see a strengthening of their commitment...should read this book."
Lord Joel Joffe
You can download a summary, free of charge, here
The book is available to buy from the Directory of Social Change, priced £15. Click here to order.